Back when I was at DINFOS (military photo school) the instructors drilled one thing (among many others) into our heads: "photography is subjective". I loved that, as an artist I loved being able to throw that word out there. Subjective was my license to shoot my way and claim "subjective" if my boss didn't like it. But I never really had that problem, people loved my work. I shot that way for a few years but when I got out of the Air Force, I did a brain dump got a non-photo job and fell into a rut. I forgot about my favorite word and started listening to people who were not photographers.