Jackie Hurd Jackie Hurd

Valentine’s Day Hearts and Bows Collection

A look at my Valentine’s Day Hearts and Bows collection and how it was designed to mix easily for quilts, clothing, and seasonal sewing projects.

Shop this mix and match Valentine’s Day Hearts and Bows collection in my Spoonflower shop.
The full collection is available now on fabric and was designed to work easily across a wide range of sewing projects.

This Valentine’s Day Hearts and Bows collection was created with fabric lovers in mind. It features a cohesive mix of hearts, bows, stripes, plaids, and simple blenders that pair well together without feeling busy. The scale and spacing are intentional, making these prints easy to combine for both small and larger projects.

These designs are best suited for fabric and work especially well for:

  • Quilts and patchwork

  • Children’s clothing and accessories

  • Handmade gifts and Valentine’s Day décor

  • Smaller sewing projects where clean, readable patterns matter

The collection was built to be flexible. You can use one print on its own or mix several designs together for a coordinated look. Everything is meant to work together without competing for attention.

You can browse and shop the full Hearts and Bows collection directly in my Spoonflower shop, where each design is available on a variety of fabric types.

Free color and scale adjustments are always available.
If you need a different color palette or scale to better suit your project, just reach out!

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Crafted Camellias

Crafted Camellias is a surface pattern collection inspired by traditional craft symmetry and bold, joyful color, a modern take on craft maximalism designed to feel cheerful, balanced, and optimistic.

A Craft Maximalism Pattern Collection

Crafted Camellias is a surface pattern collection created as my response to Spoonflower’s Craft Maximalism challenge. It blends traditional craft influences with bold, joyful color, resulting in designs that feel both grounded and optimistic.

When I think about craft, I think about symmetry, repetition, and simple motifs, the kind you’d expect from block printing or early textile traditions. When I think about maximalism, I think color, energy, and confidence. This collection lives at the intersection of those ideas.

The camellia motif anchors the collection. Each design plays with balance, rhythm, and saturated palettes while keeping the forms clear and intentional. The result is a body of work that feels graphic, cheerful, and a little bit boho, without losing its handcrafted roots.

Inspired by Craft, Reimagined with Color

Much of this collection is influenced by the structured symmetry and repeat logic found in traditional decorative arts, including the work of William Morris. Instead of muted, historic palettes, Crafted Camellias leans into brighter hues and high contrast combinations, giving these classic ideas a modern, energetic twist.

This approach allows the patterns to feel expressive and playful while still being versatile enough for interiors, apparel, and handmade projects.

Available as Fabric, Wallpaper, and Home Decor

All designs in the Crafted Camellias collection are available for purchase through my Spoonflower shop as:

  • Fabric (for sewing, quilting, and crafts)

  • Wallpaper

  • Home decor items

Each pattern is designed to work both as a statement piece and as part of a coordinated set.

You can view the full collection here:
https://www.spoonflower.com/collections/1439084

Custom Scale and Color Adjustments

I offer free scale and color adjustments on all designs in this collection. If you need a pattern resized for a specific project or want to explore a different color direction, feel free to reach out.

Closing Out the Year

This is my final design release of 2026. Crafted Camellias feels like a natural way to close out the year and step into the next one. The collection is colorful, cheerful, and optimistic, qualities I’m intentionally carrying forward into future work.

If you’re drawn to craft inspired patterns with a bold, modern edge, this collection was made for you.

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November Recap

November brought a welcome surge of creative energy and five new collections, each exploring calming palettes and a more interior-focused style. From Vinca inspired stripes to my first equestrian set, coastal motifs, and new botanical florals, this past month took my designs in some exciting directions. I also began incorporating Affinity into my workflow, which has already helped streamline my process. I’m looking forward to building on this momentum in December.

November was full of creative momentum for me. I had every intention of posting regularly to social media, but the ideas kept coming and I didn’t want to step out of the flow. Holiday marketing will have to forgive me this year. When I’m able to settle into that productive rhythm, I tend to stay there as long as I can, and this month it led to something I’m genuinely proud of: five new collections. I leaned into blue, sage and creamy tan tones more than I expected, and I’ve been consciously steering my designs toward a style that feels at home in interior spaces.

Vinca Stripes

I started the month with Vinca Stripes, inspired by the indestructible little flowers (or weeds, depending on who you ask) that take over our yard every summer. My husband insists on keeping them, and I’ve finally admitted they’re charming. This collection is built on a clean, versatile symmetrical floral with coordinating linen look textures in multiple colorways. The pink and green version feels especially cheerful. It’s slightly nostalgic, slightly preppy, and surprisingly refined once you see it on home decor mock ups.

Collection: https://www.spoonflower.com/collections/1420791

Winter Equestrian (and Friends)

Next came what might be my largest project of the month: my first horse themed collection. My personal challenge was to keep things simple and crisp, with a clear vision for how the designs would look as a bedding set. It began as a Christmas concept, then grew into a winter version in pink and teal, and finally evolved into a calming neutral palette with blues, greens, and browns. Each colorway developed its own personality, which is why they now live as separate collections in my Spoonflower shop. If I had to pick favorites, the jumbo ginghams in the neutral group are high on the list. They make wonderful wallpaper and I’m already dreaming up ideas for more color options.

Christmas: https://www.spoonflower.com/collections/1422057
Winter (Pink + Teal): https://www.spoonflower.com/collections/1422224
Neutrals: https://www.spoonflower.com/collections/1425609

Flowering Olive Branch

This collection has a bit of personal history drawn into it. Years ago, I bought an olive tree that stubbornly refused to grow. It lived in a pot, looking more like a stick than a tree, until I finally planted it in the garden. It has since transformed into something strong and beautiful. There’s a lesson in there somewhere about timing and perseverance. Flowering Olive Branch reflects that simplicity and quiet resilience, with patterns designed especially with wallpaper in mind.

Collection: https://www.spoonflower.com/collections/1425346

Preppy Coastal

I created this artwork while in New York City for Harry Potter and the Cursed Child. Not exactly a coastal setting, yet somehow I came home with seashells and ribbons on my mind. This collection holds a lot of fond memories for me, and the style feels clean, light, and a little bit playful. It’s a reminder that inspiration doesn’t always arrive from the most obvious places.

Collection: https://www.spoonflower.com/collections/1427633

Pimpernel Florals

I ended the month with Pimpernel Florals, inspired by a botanical illustration I stumbled across in one of my vintage reference books. I created most of the artwork in Affinity on my iPad; a program I’m still getting used to, but one that’s quickly becoming part of my workflow. I’m gathering my thoughts on the switch and will share more about that soon. For now, this collection feels like a satisfying way to close out November.

Collection: https://www.spoonflower.com/collections/1429577

Looking Ahead

This month reminded me how much can happen when ideas have room to grow. December is already shaping up to be full, but I’m hoping to complete another four collections and continue refining my interior focused approach. With Affinity now in the mix, my process is speeding up, and I’m excited to see where it leads.

Thank you for following along and for being here during these creative sprints. I’m looking forward to sharing more…hopefully at a more reasonable pace.

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Jackie Hurd Jackie Hurd

Skateboarding Dinos: A Playful Collection for Boys and Girls

Dinosaurs are timeless. They capture kids’ imaginations, inspire stories and play, and somehow bridge the gap between ages and genders. That’s exactly what I had in mind when I created my Skateboarding Dinos collection; a playful set of designs available in both boy and girl friendly colorways.

Designs showcased on a Creatsy fabric mockups

Dinosaurs are timeless. They capture kids’ imaginations, inspire stories and play, and somehow bridge the gap between ages and genders. That’s exactly what I had in mind when I created my Skateboarding Dinos collection; a playful set of designs available in both boy and girl friendly colorways.

This collection isn’t just about dinosaurs. It’s about providing options that feel fun, cohesive, and versatile, whether you’re sewing matching pajamas or decorating a shared space.

Fabric for Kids’ Projects

The prints in this collection are available on fabric through my Spoonflower shop, which makes them perfect for clothing, bedding, and quilts. Here are a few ideas to get started:

  • Sibling Outfits: Sew a matching pajama set for brothers and sisters, or coordinate a dress and button down shirt with different prints from the same palette.

  • Quilts and Bedding: Use the coordinates and blenders together for quilts that that showcase these playful dinosaurs.

  • Everyday Clothes: Think twirly skirts, joggers, or even backpacks and accessories. These dinos bring plenty of personality.

Wallpaper for Shared Rooms

One of my favorite ways to bring a collection to life is with wallpaper. Since this collection is available in two distinct palettes, it’s a great choice for kids who share a room.

  • Shared Spaces: A wallpaper accent wall with Skateboarding Dinos can tie together a boy/girl sibling room without feeling one sided.

  • Playrooms: Bright, fun, and energetic, these prints are the perfect backdrop for toys, reading corners, and craft tables.

Why Two Colorways Matter

Kids often want to feel like their space and clothes are theirs, even when they’re sharing. Having both palettes means you can coordinate without everything being identical. A sister might choose pastel dinos for her dress, while her brother picks the bolder palette for pajamas — both unique, but clearly part of the same story. The same idea works beautifully with bedding or wall art in a shared bedroom.

Where to Find the Collection

The Skateboarding Dinos collection is available now in my Spoonflower shop. Each design can be printed on fabric, wallpaper, or home decor items like pillows and curtains. These designs are also available for licensing, and I welcome inquiries for custom collaborations.

A preview of repeat patterns by Jackie Hurd

There is a wide variety of colors and scales for these designs in my Spoonflower shop. Feel free to reach out for additional color & scale changes.


I use Creatsy mockups to showcase my designs. If you’d like to explore their wide variety of professional mockups for your own projects, you can visit the Creatsy website. If you choose to make a purchase through my link, I may earn a small commission at no extra cost to you — and in doing so, you’re helping support my creative career. Thank you!

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Halloween Geese – A Whimsical Fabric Collection

The Halloween Geese Collection combines whimsical witchy geese with pumpkins, bats, and spiders for a playful twist on classic Halloween fabric. Perfect for quilting, sewing projects, and DIY Halloween decor, these coordinating prints make it easy to mix and match. Available on Spoonflower and open for licensing with customizable colors and motifs.

Halloween Geese fabric collection by Jackie Hurd mocked up on bolts of fabric.

Designs shown on a Creatsy fabric mockup

Halloween geese repeat pattern collection in a traditional color way.

Traditional Halloween colors

Halloween Geese repeat pattern collection in a purple pastel coloryway.

Purple and pastel color way

Growing up in Connecticut, Halloween always carried a certain kind of magic. Maybe it was the crisp New England air, the crunch of leaves underfoot, or the way witches seemed to take center stage thanks to our proximity to Salem. When I created my Halloween Geese Collection, I wasn’t consciously thinking about that connection, but somehow, the playful geese in witch hats brought me right back to my childhood Halloweens.

This collection blends storybook charm with classic Halloween motifs such as pumpkins, bats, stars, and dangling spiders while keeping things lighthearted and fun. The witchy geese are the stars of the show, but the coordinating blenders make it easy to mix and match for seasonal projects.

Sewing & Crafting Ideas

If you’re a sewist or crafter looking to bring some festive flair to your Halloween projects, here are a few ways to use this collection:

  • Trick-or-Treat Bags: Pair the bold goose print with one of the polka dot or pumpkin blenders for lining or straps.

  • Table Runners & Napkins: Mix the spider stripe with the jack-o’-lantern dots for a playful but not-too-spooky dining setup.

  • Quilts & Throws: Alternate panels of the witchy geese print with the simple pumpkins or stars for a balanced Halloween quilt.

  • Kids’ Pajamas: The lighter backgrounds (especially in the pastel versions) are perfect for cozy Halloween sleepwear.

  • Seasonal Home Decor: Think cushion covers, fabric banners, or even a Halloween wall hanging that combines several coordinates.

Mix & Match Potential

One of my favorite things about this collection is how seamlessly the prints work together. The geese can be your “hero” fabric, while the stripes, dots, and pumpkins make excellent supporting coordinates. This makes it easy to create projects that feel cohesive without being overly busy.

Available for Licensing

While this collection was designed with crafters and sewists in mind, it’s also available for collaboration and licensing opportunities. I’m happy to work with companies to adapt the colors, motifs, or scale in preparation for next Halloween season.

If you’d like to see more, you can view the full collection here: Halloween Geese on Spoonflower.

I use Creatsy mockups exclusively to showcase my designs. If you’d like to explore their wide variety of professional mockups for your own projects, you can visit the Creatsy website. If you choose to make a purchase through my link, I may earn a small commission at no extra cost to you — and in doing so, you’re helping support my creative career. Thank you!

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Jackie Hurd Jackie Hurd

Hello Fall: The Autumn Fox Floral Collection

Welcome fall with my Autumn Fox Floral collection. Playful woodland prints in warm, cozy colors. Available now and ready to print in my Spoonflower shop as fabric, wallpaper, and home decor, these designs are perfect for seasonal sewing, family photoshoot outfits, or creating a whimsical woodland retreat at home.

A stack of fabric mocked up with Autumn Fox Floral designs by Jackie Hurd.

Designs showcased on a Creatsy fabric mockup

As the leaves begin to change and the air turns crisp, it feels like the perfect time to welcome in cozy textures, rich colors, and playful woodland motifs. My Autumn Fox Floral collection was designed with that exact spirit in mind—celebrating the warmth of fall while carrying easily into the winter season.

Available now in my Spoonflower shop, this collection is offered on fabric, wallpaper, and home decor, making it versatile for a wide range of projects. These prints are also available for licensing.

A Story in Color

This collection is built around a bold yet earthy palette that captures everything I love about fall. Warm terracotta and espresso brown balance with goldenrod yellow and mossy green, while pops of bright fuchsia bring unexpected life and playfulness. The colors work beautifully together, whether you’re planning a single project or mixing and matching across the set.

Ideas for Makers

If you’re dreaming up creative projects for the season, here are a few ideas that work beautifully with these prints:

  • Fall Bags & Totes – Imagine a cozy fox print tote paired with a golden grid lining. Perfect for pumpkin patch trips or everyday errands.

  • Sibling Outfits for Photoshoots – Coordinating patterns like the berry vines and grids make sweet and stylish outfits for fall family photos.

  • Woodland Themed Bedroom Decor – Accent pillows, bedding or wallpaper panels (ready to print in my Spoonflower shop) can transform a girl’s bedroom into a whimsical woodland retreat that feels cozy through winter.

  • Seasonal Table Linens – Grids and berry prints make for beautiful autumn napkins, table runners, or even a harvest-themed quilt.

Shop the Collection

You can explore the full Autumn Fox Floral Collection here on Spoonflower. Every design is available as fabric (cotton, linen, or performance options), wallpaper, or ready-made home décor items like pillows and curtains.

For licensing opportunities or custom color/scale requests, feel free to reach out directly.

Here’s to a cozy, creative fall season filled with all the warmth of the woodland!


I use Creatsy mockups exclusively to showcase my designs. If you’d like to explore their wide variety of professional mockups for your own projects, you can visit the Creatsy website. If you choose to make a purchase through my link, I may earn a small commission at no extra cost to you — and in doing so, you’re helping support my creative career. Thank you!

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Why I Love Participating in Spoonflower Design Challenges

(and How One “Weird” design became a top seller)

Design shown on a Creatsy fabric mockup

Back in August 2021, there was a Spoonflower challenge called Phantasmagoria, which means dreamlike- kind of like that weird drifting through reality feeling one might experience with a really high fever. I was instantly inspired. I spend a lot of time designing cute, kid-friendly prints, but there’s a side of me that loves the weird, the witchy, and the slightly spooky. The Phantasmagoria challenge was a chance to let that part out.

The result? A pattern I named The Odd Garden. It was experimental, strange, and full of ghostly blooms and eerie little seedpods. I had zero expectations. But somehow, it placed 16th out of hundreds of entries and even more surprising, it became a steady seller in my shop, especially on wallpaper. Years later, it's still going strong.

I think people are drawn to it because it’s different. It doesn’t look like anything else out there, and it fits that Halloween-all-year vibe that some customers really love. It’s bold, playful, and just a little unsettling—in the best way.

More Than Just Votes

Not all of my challenge entries take off like that. In fact, one of my personal favorites, these colorful beetles (shown below), ranked a discouraging 131st when I submitted it to a challenge in 2021. But now? That print is one of my top sellers on wallpaper. So while it’s always fun to aim for a high vote count, it’s not the only marker of success.

Each of the designs shown below have been top sellers for me, even though they performed poorly in the challenges.

I usually approach design challenges with a strategic mindset. I try to design with the theme in mind, consider what might do well with voters, and always put forward something that’s polished and marketable. But even then, the process pushes me creatively. The prompts often get me out of my comfort zone and into new territory, and I’ve built entire collections around some of those early challenge designs.

The Best Part? The Community.

What really keeps me coming back, though, is the community. Artists share their entries in the Spoonflower Fans Facebook group, and it’s such a positive space to exchange feedback, cheer each other on, and stay inspired. The weekly voting round becomes a little gallery of creativity, and I genuinely love seeing what other artists come up with.

Challenges as Trend Forecasts

Design prompts also offer great insight into what Spoonflower is forecasting for upcoming trends. I don’t join every challenge—some themes just don’t fit my style—but when they do, I usually walk away with new ideas, new customers, and often, a new collection in the making.

So, Are Challenges Worth It?

Absolutely. Whether your entry ranks high or disappears into the crowd, just participating is valuable. You’ll likely create something you wouldn’t have thought of on your own, and you’ll get extra eyes on your work that could lead to long-term sales. For me, Spoonflower challenges have been a creative playground and a growth accelerator rolled into one.

Want to see where it all started?
Browse The Odd Garden design and others from the collection here:
The Odd Garden on Spoonflower

And if you’re a fellow artist who’s ever hesitated to enter a challenge, here’s your sign. Go for it. You never know which design will be the one that wins.


I use Creatsy mockups exclusively to showcase my designs. If you’d like to explore their wide variety of professional mockups for your own projects, you can visit the Creatsy website. If you choose to make a purchase through my link, I may earn a small commission at no extra cost to you — and in doing so, you’re helping support my creative career. Thank you!

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Jackie Hurd Jackie Hurd

Pumpkin Patch Ghosts: Whimsical Halloween Fabric for Early Makers

Designs shown on a Creatsy fabric mockup

It’s never too early to start stitching something sweet for spooky season. My Pumpkin Patch Ghosts collection is designed to help you get a jump on Halloween sewing. Whether you’re dreaming up twirly costumes, ruffle trimmed pajamas, or playful trick-or-treat bags.

This isn’t your typical black-and-orange Halloween fabric. It’s soft, whimsical, and a little bit cottagecore. Smiling ghosts, friendly pumpkins, and scattered florals float across cozy fall color palettes that feel just right for handmade clothing, nursery decor, or seasonal gifts.

Cute Ideas for Using This Collection

If you’re looking for ways to use these prints, here are a few ideas to get the creativity going:

  • Girly Halloween pajamas with ruffled hems, puff sleeves, or ribbon ties

  • Tote-style trick-or-treat bags for collecting candy in style

  • Reusable fabric banners to decorate playrooms or porches

  • Quilted pillows or mini wall hangings that double as cute Halloween decor

  • Pumpkin-themed aprons for baking spooky treats with little helpers

  • Matching sibling outfits for photos or parties

And of course, it all works beautifully for quilts, doll clothes, and fall accessories.

Already Available in Multiple Colorways

This collection is available in more than one color palette, so if pink isn't your thing, no worries. You’ll find softer neutrals and warm autumn tones in my Spoonflower collection. Each variation coordinates with the blenders and florals for easy mixing and matching.

I’d Love Your Input

If you have ideas for what you’d like to see added to this collection, I’d love to hear them. Something more boyish? A new colorway? Larger or smaller scale? Let me know. I enjoy customizing designs to fit what you’re sewing.

Nothing makes me happier than seeing these prints turned into adorable finished pieces. If you make something with this collection, tag me or send it my way. I’d love to see what you create.

Browse the full Pumpkin Patch Ghosts collection here:
Halloween Cottagecore Ghosts, Pumpkins, and Autumn Blenders on Spoonflower


I use Creatsy mockups to showcase my designs. If you’d like to explore their wide variety of professional mock-ups for your own projects, you can visit the Creatsy website. If you choose to make a purchase through my link, I may earn a small commission at no extra cost to you — and in doing so, you’re helping support my creative career. Thank you!

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Jackie Hurd Jackie Hurd

Sweet Strawberries for Sewing

This growing collection combines bold hero prints with sweet ditsy coordinates, all designed to work beautifully together. The bright pink strawberries, winding green vines, and delicate blossoms create a playful but cohesive look, perfect for handmade clothing, accessories, or cheerful home projects.

Designed for Dresses (and Twirling)

Let’s be honest, I designed the hero print in this collection with dresses in mind. I could picture it from the start: a soft cotton dress that sways and spins, bringing those winding strawberry vines to life in motion. Whether you’re sewing for kids or the kid at heart, this print was made to move. And when paired with the matching blenders, like the tiny strawberry blossoms or soft gingham coordinates, the options for pattern mixing open up even more. Each piece is tightly connected through color and style, so you can mix and match with confidence.

A Growing Collection

What you see now is just the beginning. This collection is growing, and I’m always happy to expand it based on your needs. Want a softer pink, a darker green, or a smaller scale for a quilt? Just ask. Custom color and scale adjustments are always available.

Ideas for Using the Strawberry Collection

  • Sew a coordinating dress and hair bow set

  • Create kitchen linens like tea towels, aprons, or placemats

  • Mix the ditsy coordinates into patchwork or quilting projects

  • Use the blenders for contrast pockets, ruffle hems, or lining

These prints are easy to love and even easier to work with. Whether you’re sewing something small or going all in on a full outfit, the colors and motifs are designed to play nicely together without feeling too busy.

Ready to sew something sweet?
Browse the full Strawberry Collection in my Spoonflower Shop:
Strawberries by Jacqueline Hurd on Spoonflower

Looking for a different scale or colorway? Just reach out. I'm happy to help bring your project to life.

I use Creatsy mockups to showcase my designs. If you’d like to explore their wide variety of professional mockups for your own projects, you can visit the Creatsy website. If you choose to make a purchase through my link, I may earn a small commission at no extra cost to you — and in doing so, you’re helping support my creative career. Thank you!

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Jackie Hurd Jackie Hurd

Soft Blue Leaf Pattern Wallpaper for a Calming Space

Looking for an easy way to bring a calming, natural feel to your space? This soft blue leaf wallpaper might be exactly what your bedroom needs.

The gentle blue backdrop paired with creamy, hand-drawn leaves creates a light and airy look, ideal for setting a peaceful tone. Whether you're refreshing a guest room or creating a restful retreat of your own, this design makes it simple to build a space that feels calm, curated, and connected to nature.

About the Pattern

This leaf pattern is understated and elegant, with flowing vine-like shapes that add movement without feeling busy. The soft contrast between the blue background and off-white leaves helps open up the room visually, making it a great option for smaller spaces or low-light areas.

This design is also available in additional colorways, so you can choose the version that best suits your style. If you're looking for a custom color or a different scale, just reach out. I'm happy to make adjustments.

Styling Tips

Furniture and Color Pairings
Stick with light wood tones, white finishes, or warm neutrals to keep things feeling fresh and balanced. A simple headboard or pale linen bedding lets the wallpaper stand out without overwhelming the space.

Texture and Warmth
Bring in soft, cozy elements like a chunky knit throw, woven rug, or natural fiber baskets. These layers add warmth and depth while still supporting a minimalist look.

Decor and Accessories
Accent the leafy pattern with real greenery, such as trailing plants on shelves or a small potted tree in the corner. Soft ceramic vases, nature-inspired artwork, and light wood frames will complement the wallpaper without competing with it.

Lighting
Choose lighting that enhances the softness of the space. Fabric lampshades, paper lanterns, or wall sconces with warm-toned bulbs help keep things cozy and inviting.

Wallpaper Placement
This print works beautifully on a single feature wall behind the bed, but it’s subtle enough to use across an entire room. It also makes a great backdrop for reading nooks or quiet corners that could use a little character.

Wallpaper Details

This peel-and-stick wallpaper is renter friendly and easy to apply, with no glue or mess. It’s made with durable, high quality materials and printed using eco friendly inks, making it a safe and beautiful choice for any room in your home.

Ready to create your calm space?
Shop this design now: Soft Blue Leaf Wallpaper on Spoonflower

Looking for a different color or scale? Just send a message. Customizations are always welcome.

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