Big Changes for Spoonflower for Artists
Spoonflower recently announced a few big changes that will have a significant impact on artists who contribute to their platform. Here are my thoughts on the upcoming changes.
For those who may not know, I've been selling my designs on Spoonflower since 2016. Spoonflower is an online marketplace where designers can upload their patterns, and they can then be purchased on fabric, wallpaper, and home decor. Back then, gift wrap was also an option (I wish it still was). Through Spoonflower, my passion for surface pattern design grew and completely changed the course of my focus as an artist, especially once royalty payments from my designs started to become more than pocket change.
In 2021, Spoonflower was acquired by Shutterfly. This acquisition was presented to us artists as something that would be beneficial and allow for growth on both ends. At first, I did see a lot of growth. This year, however, things are much slower for me, and it's been a little discouraging. It's hard to tell if the slowdown is due to growing pains from the acquisition or because of world events, the state of the economy, etc. But could things be changing for the better?
Starting January 2024, Spoonflower will be changing the way they determine royalties, in addition to what I consider to be a few more really big changes. While it's easy to get caught up in the fear that comes with changes like this, I am choosing to be optimistic and hoping these changes will bring some light back into the tunnel that I'm trying to work my way out of! So, let's explore these changes, and I'll tell you what my thoughts are.
Royalty changes
Royalties start at 10% and increase up to 15% depending on an artist's threshold of sales. Our commission used to be based on the original retail price; the change will base it off the sale price. The concern among artists is that this means less overall income. However, my thoughts are that this will allow Spoonflower to have more sales, making the purchase more appealing to buyers who might otherwise just be window shopping. I haven't met anyone who doesn't love a good sale, and sales often come with a sense of urgency. So while a 30% off sale means less commission on that particular sale, it could also mean many more sales that we wouldn't have otherwise had. My hope is that this is a good thing.
Free proofing with a limit of 25 designs a week.
Swatches start at $5.00, less if you have a Pro account or do it through the Fill a Yard option. My point is, this adds up. Over the years, I've spent a grip on swatches, and some of these designs have never actually sold. In addition, artists have to write in to get new scales of previously proofed designs up for sale.
Effective December 31, 2023, artists will no longer have to purchase swatches to proof their designs. They will use a digital proofing tool. Currently, Spoonflower designers have to purchase swatches of their new designs to proof them before making them available for sale. This sounds a little scary, and some of us artists are concerned that this will open the platform up to spammy accounts and designs or it being taken over by endless AI-generated art. I share this sentiment, but I trust that Spoonflower has thought this through and has a plan to stay on top of this potential issue.
With those concerns aside, I think this will be a huge relief for some very talented artists who are currently not able to make their designs for sale as often as they'd like because of the cost. I think this is also going to free up the staff and the printers at Spoonflower, which will result in faster production times.
In addition to free proofing, there will also be a limit of 25 designs a week. This seems limiting, but I understand the need for a limit. I personally like to create multiple scale and color options for a lot of my designs, as do many other artists. I don't have much to say about this one at the moment, but I am hoping Spoonflower has something in the works for scale adjustments. I don't mind creating the color variations, but having to upload four different scales of one design seems like a way I'd rather not use up my 25 weekly design slots.
De-listing Stagnant Designs
If a design hasn't sold in over 2 years or doesn't have at least 50 likes, it will be de-listed. This is the announcement that seems to be getting the most attention. In my previous point, I touched on the cost of the swatches required to proof. A lot of artists are upset about this because they've paid to proof those designs. At first, I was also a little disheartened to read this, but after looking through my own shop, I've seen plenty of designs that no longer reflect my current skill level. If our Spoonflower shops were a real storefront, those stagnant designs would be taking up valuable shelf space, and that could be overwhelming for a customer. This will be an opportunity for many of us to review old designs for either a refresh or retirement.
I have a lot more thoughts on these changes and some ideas for saving those designs that just haven't had a chance to shine because of competing designs, but I'll save that for another post. I just felt like I needed to write something about these upcoming changes to the Spoonflower platform and hopefully bring some optimism to the topic.
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Hi Spoonflower Artists!
As we continue to listen to your feedback and listen to our shoppers’ feedback, we have a round of important upcoming site updates to share with you. These changes will go into effect starting in December 2023 and will apply to all designs as of that date.
New – Free Digital Proofing
Exciting news! Effective December 31, 2023, you will no longer be required to purchase proofs of your new designs to make them for sale. Instead, you will use our new digital proofing tool, which will allow you to pan, zoom and review design edges. As always, there will never be a substitute for sampling your designs on physical products to gauge true color and feel, so we still strongly encourage this step. This is especially important prior to purchasing larger orders.
Weekly Listing Limits
While we are excited about digital proofing and the removal of the proof-purchasing requirement, we also want to meter an overload of newly made-for-sale designs to the marketplace. As there was no listing limit before, we have now set a limit of 25 made-for-sale designs per artist per week.
De-listing Stagnant Designs
We hear over and over from many shoppers that they feel overwhelmed by the number of search results, often receiving hundreds of pages and thousands of results to wade through. To condense search results, make new designs more discoverable and encourage more design diversity, we will be de-listing (making private) older, stagnant designs starting in January 2024. Some important points to understand:
The criteria for the possible de-listing of a design is that it is at least two years old, has not sold in the past two years and has less than 50 favorites.
We will test this out slowly and evaluate at various intervals before conducting a full rollout. So, it is not guaranteed that all designs meeting the criteria will be de-listed.
A de-listed design will maintain all data associated with it (number of favorites, who favorited it, whose collections it was in, etc.).
You will maintain the ability to re-list (make for sale) a design again, no questions asked.
A re-listed design will return to the marketplace with all data previously associated with it (number of favorites, who favorited it, whose collections it was in, etc.).
A re-listed design will not be eligible for involuntary de-listing for two more years.
Before you re-list, however, we would suggest asking yourself: Do I think this is a strong design? Is there something I could improve about the design before re-listing? Can I better optimize my title, description and tags for improved findability? Here are some tips on optimizing for findability.
You will be notified via your Spoonflower messages when you have designs that have been de-listed.
To see which designs have been de-listed, you will visit your Design Library and filter with a new “Previously for Sale” filter.
Donation of Manufacturing Waste
In lieu of discarding on-site manufacturing waste material from production of the products purchased through Spoonflower’s Marketplace that feature your designs, we may donate it to nonprofit organizations for educational purposes. Donated waste will be limited to flawed public designs only (not your private designs). Once the educational purposes are fulfilled, the nonprofit organization will discard the material.
New Tax Information System and Seller's Agreement
As required by the IRS, we must collect up-to-date tax information from all Spoonflower artists. This tax year, we're upgrading our tax information collection system to be more secure, accurate, easier to manage and available in more languages!
We are updating our Seller’s Agreement in connection with these changes. Your use of the Spoonflower site, including the sale of any designs through the platform, will be subject to accepting the updated Seller’s Agreement and submitting your tax information into our new system between November 28 through December 18, 2023.
We will send a reminder when the new tax information system and Seller’s Agreement are ready for your attention.
Sincerely,
The Spoonflower Team
Autumn Inspired-The Ghostly Garden' Collection
Read about my Ghostly Garden collection and find out where you can purchase these designs for your next project!
As the long, hot summer days slowly give way to the crisp embrace of autumn, I find myself eagerly anticipating the change of seasons. Perhaps it’s the Virgo in me, sensing the impending harvest. For me the harvest season signifies an abundance of inspiration. The air turns cooler, leaves dance from the trees, flowers gracefully transition to seed and my creative muse wakes from her summer slumber.
On the cusp of autumn, I found myself crafting the drawings for 'The Ghostly Garden' collection. The season’s inspiration seemed to start early! I used Procreate, leveraging its mirror option to help me envision the final patterns. Afterward, I refined the designs in Adobe Illustrator. I feel that this collection beautifully blends elegance with an eerie charm. The hero pattern for this collection is a moonlit garden adorned with skull and ghost flowers touched by the chill of late autumn all centered around the mysterious presence of the Death’s Head Hawk Moth. Coordinating patterns feature shining full and crescent moons, petite flowers in ditsy arrangements and textured plaids.
These designs bring a touch of witchy vibes and a hint of mystery, making them perfect for infusing the magic of chilly autumn air into home decor and sewing projects.
Whether you're seeking fabrics to transform your living space or envisioning unique sewing projects, 'The Ghostly Garden' collection is available in my Spoonflower shop.
I’d love to know what you think of this autumn inspired collection!
Floral No. 2232
Introducing Floral No. 2232, a fresh floral collection just in time for spring- or summer. I created two bolder, punchier color options of the main designs for the warmer months that can be used with the coordinates.
Introducing Floral No. 2232, a fresh floral collection just in time for spring- or summer. I created two bolder, punchier color options of the main designs for the warmer months that can be used with the coordinates.
After I received my sample prints for this collection from Spoonflower and compared them to my original illustration I was reminded (as I often am) of why I love pattern design, and why it’s become my primary method of creating. I created the original illustrations for this collection quickly with Indian ink and a pretty worn out nib that I’m just not ready to retire yet. There were mistakes, there were smudges. It wasn’t perfect. But sometimes in this form of art (or any form), those imperfections can bring opportunity. A lot of times in my process I create those imperfections intentionally. I often go over my lines twice, creating extra lines. When I can I work with Indian ink because it’s a little unpredictable- sometimes it drips, sometimes I accidentally drag my hand over a wet line- that smudge will add character later. After the illustrations are complete and I bring everything into the computer and start converting to vector, I end up with this little playground of icons packed with possibilities and the results are like a surprise, especially when I finish and then look at the original illustration next to the final products and think “all that from this?”.
Floral No. 2232 is available in my Spoonflower shop on fabric, wallpaper and home decor. A few designs from this collection are also available on products in my Redbubble shop.
These Lucky Little Grasshoppers placed 12th
Grasshoppers symbolize luck, progress and positivity. They move by leaping and hopping. They can't leap or hop backward, only forward and sideways. This design was my entry for Spoonflower’s yellow and gray competition.
Grasshoppers symbolize luck, progress and positivity. They move by leaping and hopping. They can't leap or hop backward, only forward and sideways. This design was my entry for Spoonflower’s yellow and gray competition. It got a lot of love in voting and was awarded 12th place!
I chose grasshoppers as a subject because what they symbolize really resonated with me, especially after the year I had in 2020. As I journey through the unknown of 2021 I am hopeful that luck, progress and positivity are on my side.
This design is available in my Spoonflower shop on fabric, wallpaper and an assortment of home decor products.
A blue and green version of this design is available in my Redbubble shop on all sorts of fun products.
Hand Drawn Flowers
Flowers are one of my absolute favorite subjects to work with so when I saw that Spoonflower was having a “Hand Drawn Florals” design challenge, I was all over it... Here’s the scoop on this design, how I came up with and where you can find the finished product.
Flowers are one of my absolute favorite subjects to work with so when I saw that Spoonflower was having a “Hand Drawn Florals” design challenge, I was all over it. I spent a few hours researching wild flowers, specifically ones native to North Carolina, where I live. I kind of got a little lost in the process. I love flowers. Have I said that yet? Anyway, I did an ink drawing of the flowers I decided to work with such as chicory (so much fun to draw), wild roses, rose hips, and thistles to name a few. There were over a thousand entries for this challenge so I didn’t place anywhere in the top 60 this time but that’s ok. There are a lot of talented artists on the Spoonflower platform and competition is tough, but it’s worth it to enter when I can. I see Spoonflower challenges as opportunities to create new designs and collections, it’s always helpful to have a prompt to work with and they’re usually subjects I wouldn’t have thought of on my own. I didn’t create a huge collection from this one, maybe I’ll add a few more designs later but in the meantime there’s a darker color way of the main design, an option without the grid lines and a clover coordinate available in two options. Click here to shop this collection in my Spoonflower shop where it’s available on fabric, wallpaper and an assortment of home decor items.
Click to visit my Spoonflower shop where you can buy any of these designs on fabric or wallpaper.
Otterly in love with this otter!
New enamel pin in my Etsy shop! Plus see how this otter has evolved in the three years since I originally drew it.
Back in 2016 I created a fun little pattern that I called Significant otter that featured a happy blue otter clutching a pink heart, I redid the design last year (2018) because I loved the otter but didnt feel like the pattern had a good flow to it. When I changed the pattern I also changed the color of the otter. Then this year (2019) I decided to bring my otter back into the spotlight and make it into a pin so here it is! With another color change. Now she’s white and with a touch of blue. I just love this little pin and I’m expecting she’ll be a hit in my Etsy shop. It’s fun to bring old designs back and make them new again.
To buy this pin for yourself or to give as a gift visit my Etsy shop: ShopJackieHurd.etsy.com
Winter School and Art Snacks
Two things happened this month that have turned January into a month of creative exploration for me, Art Snacks and Winter School.
Two things happened this month that have turned January into a month of creative exploration for me, Art Snacks and Winter School.
Art Snacks!
For Christmas my husband gave me the gift of an Art Snacks subscription. Art Snacks is a box containing new art supplies delivered to my door every month. From Christmas day until the first week of January I waited anxiously for my first box to arrive and when it did I dug into it right away, it contained supplies I'd never actually think to buy and wasn't sure how I'd use them but I sat down with a piece of watercolor paper and using only the supplies that came in the box along with one outside supply, a white gel pen, I created this mystical fish bird thing (below). I had a lot of fun exploring the different mediums and I liked the Golden High Flow Acrylics that came in the box so much that I went out and purchased an entire box of them. Shortly after, itching to use the high flow acrylics again, I created a second piece- Purple flowers which I originally created for Winter School, more to come on that. Since I'll be getting an Art Snacks box every month it looks like this creative exploring thing is going to continue and I certainly welcome that, it's exactly what I need to keep things fresh!
Created using Golden High Flow Acrylics, see and buy it on products in my Redbubble shop!
Winter School
Make it in Design is an online learning resource for Surface Pattern Designers. They have a free online magazine and they host an array of courses for learning, growing and basically, making it in design. The name of their school containing the courses is actually The Art and Business of Surface Pattern Design. Anyway, I decided to give them a try with one of their short courses, Winter School. So here I am, I am in the second week of Winter School with several other designers from around the world, some who I've known for a while through Facebook and Instagram and some who I am just getting to know through the class. It's an awesome experience to be able to meet all of these other talented artists and I have to say, that is my favorite part about taking courses like this. I just finished up my first project with Winter School, the topic of the brief was Glam Boho Rock and it was a real challenge for me. I started with the flowers (above) because I wanted to take a mixed media approach but I just didn't feel that this piece accurately fit my interpretation of the brief so I started over and came up with something I am much happier with, it's called Shoot for the Stars and it is what I ended up submitting for the first assignment. I'm looking forward to the release of the next brief, I'm sure it will be a challenge but I hope I wont have such a hard time picking the path I want to take in creating the art for it!
Shoot for the Stars